MediaPath

Rupert Murdoch, the global media empire magnate, is going to abolish subscription fees at The Wall Street Journal’s Web site. And why? As the headline of the article already shows, to make 10-15 millions instead of one and get more revenues from advertisement from all over the world.

Rupert Murdoch announced this plan in The Australian. According to the amount of subscriptions, The Wall Street Journal counts 1 million subscribers. How much profitable is it to make the Web site free, and lose 1 million subscribers? As Rupert Murdoch announced in different news agencies: “We are studying it and we expect to make it free.”

In a highly competitive media market it is the result of hard work to obtain million subscribers. There are thousands of online newspapers and media products that need an income from their subscribers. The income of The Wall Street Journal is about $50 million a year, though according to a Dow Jones it is nearly $70 million.

As Rupert Murdoch says, the majority of The Journal sites will be free. But the final decision is not made yet.

What are the bases of increased interest in online advertisement? What makes media owners rely on advertisement incomes rather than getting more and more subscribers?

UK Internet Advertising Statistics 2007 report is a kind of supporting evidence to this fact. The result shows the follows:

Summary of UK Online advertising research
These are the headlines from the IAB Research which showed a 41% surge in online media investment.

• £2.016 billion spent on online advertising in UK, 2006
• 11.4% online share of all advertising revenues (up from 7.8% in 2005)
• Online advertising greater than national newspapers (10.9% share)
• Internet spend just over half the size of the TV advertising market, which experienced a fall of 4.7% to £3.9 billion.
• UK nearly double average global share - the Global average is currently 5.8% according to ZenithOptimedia

Online advertising formats
Formats or tactics used showed a continued dominance of paid for search

• £1.2 billion (57.8 % share) on Paid for search
• £453.7 million on display advertising (including banners, skyscrapers and online sponsorships)
• £379 million (18.8% share)

According to UK Internet Advertising Statistics 2007 results say that:” direct mail and at current rates of increase will overtake TV advertising by 2010!”

Clickety Clack: Online Ad Blog, that’s mission is to “Share My Experiences on online advertising” provides us with more categorized results, and statistic assumptions on nowadays media market and the share of online ads in it.

One day it is expected to have media in different forms, different expectations, and different capabilities promising huge revenues on the bases of free access of information.

This Article Has Originally Been Posted on BLOGVASION.COM

Posted by Julie Andghuladze at 12:36 PM | 0 comments  
Labels: Clickety Clack, Dow Jones, Online Ads, Rupert Murdoch, UK

Do you believe?

Who knows what love makes people do on this most ordinarily extraordinary world. Everybody has his/her love story. Some are of happy, some of unhappy end. It does not matter if your story is not among the famous love stories or your names are not mentioned among famous couples, like:

Anthony and Cleopatra
The last Pharaon of Egypt and the dashing Roman general
Abelard and Heloise
A monk and a nun whose love letters became famous
Shah Jahan and Mumtaz Mahal
Grieving emperor who built the Taj Mahal for his late wife
John Alden and Priscilla Mullins
One of the earliest romances in the American colonies
Abigail and John Adams
A half-century love affair during the Revolutionary War
Queen Victoria and Prince Albert
English royalty who mourned her husband's death for 40 years
Robert and Elizabeth Browning
A secret courtship between two legendary poets
Marie and Pierre Curie
Partners in love and science
Annie Oakley and Frank Butler
Skilled rifle shots who inspired an American musical
Alfred Lunt and Lynn Fontanne
Broadway couple who reigned for 55 years

Not fame makes us happy, but love. Love from first, second, third... sights.

But what happens while sitting in the subway train, watching at a woman of your life whom you have seen for the first time, disappears in the crowd?

That was love at first sight that experienced Patrick Moberg, a Brooklyn-based Web designer. What could one Web designer do for one woman? Set-up one Web site dedicated to finding his mystery woman, "www.nygirlofmydreams.com". He drew the picture of the girl and placed his contact information on it. The most interesting is that it worked. The inbox was flooded by emails. Moberg was contacted by one of the friends of the girl.

As a result, people interested in giving a helping hand to the web designer, got an answer: "Found her, seriously!."

Seems technology does not represent only technical comfort and support in lives of people.

Nowadays thousands of web sites cover love stories. Myth seems realistic for ones and contrary for the others. People like reading such stories. Lots of users are happy to hear unusual love stories. That is already the target segment web sites are ready to “catch.” As it is admitted in the article Love at First Sight … is it really?:

“The media in all forms likes to convey this myth to the popular culture. Why? Sex sells. Emotion sells. Excitement sells. Plus they’re far easier to portray and for the audience to follow then the slow progression of love.

A university survey towards men and women asked if there is such a thing as “love at first sight.” Half agreed and the other didn’t. The point is HALF did believe in the myth. On Bizjournal.com, they took an excerpt from the book “100% AMERICAN” by Daniel Evan Weiss and published by Poseidon Press. From that book there was a question of “love at first sight” and the statistic showed 57% women believed in the love myth.”

Thousands of researches give different opinions why it happens, how it happens when it happens. There are links where you can review interesting observations on women and men behavior in this direction:
BBC News
American Scientists Online
ninemsn excite
The American Journal of Psychiatry

This article has originally been posted on BLOGVASION.COM

Posted by Julie Andghuladze at 6:47 PM | 0 comments  
Labels: Abelard, Anthony Cleopatra, BBC, Heloise, love, Mumtaz Mahal, Shah Jahan

LDA (London Development Agency) that has awarded 28 grants over the past 12 months under the Grant for Research and development scheme, awards Mediacells, a leading supplier of fact-based market insight for mobile and media industry.

The Mediacells is awarded for its innovative use of an exclusive annual research and development grant. The main reason for that was the use of the grant to create a practical methodology for pairing mobile devices with consumer information. The main idea of the research was directed to advertising and commercial purposes.

The research results cover European and US markets. As Managing Director of Mediacells announces: ”When mobile phones arrive on the market they are usually available on contract only or for a high price on prepay. As the device gets older, the phones drop in price and become more mass market. This Mediacells product is now ready to pilot with brands and advertising agencies who want a fast and effective behavioral capability to target specific consumer segments that are accessing mobile websites at certain times of day.”

The key in making successful advertising would it be TV, Internet, Radio, newspaper, or magazine is strongly and precisely determined media audience. With the information provided by Mediacells the work is done easier, and covers desired target audience more productively than other methods could do ever.

Brad Rees adds: “We are delighted to have been recognized in this way by the LDA. There are more than 65,000 small businesses in the London area, and to be one of only 28 London businesses to receive this accolade is truly special.”

To be among 28 businesses in the highly competitive London area means that the project is successful enough the London Development Agency Director of Delivery, Rebecca Shepheard to say: “I would like to congratulate Mediacells for their innovative concept to develop advertising software. This, and the other businesses awarded grants will now have the opportunity to transform their ideas into a business reality.”

This is mutually beneficial process when target audience receives the ads interesting for him/her and businesses which inform the target audience saving money and time accordingly.

This post has been featured on BLOGVASION.COM

Posted by Julie Andghuladze at 12:00 AM | 0 comments  
Labels: advertising, LDA, Mediacells

Tbilisi, Georgia, Nov. 7 - The TV channel “IMEDI” that is of a very high rating TV channels in the Georgian media market, was closed at about 20:45. The information about that was highlighted by “IMEDI” itself during the information program “Cronika” that was led by Levan Javakhishvili and Sopo Mosidze. Later on the chairman of information service center of “IMEDI”, Giorgi Targamadze took place of the journalists and made an announcement that the office of “IMEDI” is surrounded by armed forces in masks. Giorgi Targamadze added that they are coming into different departments of “IMEDI” Office forcedly making journalists and guests lay down on the floor. A minute later the studio of “Cronika” was intruded, and Giorgi Targamadze’s last words from the TV were encouraging and assuring viewers that everything will be ok.

The Managing Director of “IMEDI”, Bidzina Baratashvili, declares that there is a pregnant woman among journalists and students in “IMEDI” office garden, but he does not make any kind of comments about the incident, yet.

The population of Georgia, living in the nearby territory of Dighomi was aggregated at the entrance of “IMEDI” office. Police trying to make people leave the territory bit several of them. Later on, gas was used to make people leave the territory. Journalists were making comments and expressing their anxiety.

At 22:34 the Prime Minister of Georgia, Zurab Nogaideli announced that during several days the capital of Georgia, Tbilisi will be under the state of emergency, and that the working process of the TV channels will be renewed as soon as the state of emergency finishes, the same information was confirmed by the mayor of Tbilisi, Gigi Ugulava.

Different political party representatives evaluate the process differently.
Anyway civilized and democratic countries know that the medium between public and the surrounding world is objective Mass Media that is the guarantee of Democracy in the country.

Posted by Julie Andghuladze at 11:41 PM | 0 comments  
Labels: Democracy, Georgia, Imedi, News Corp